Challenge

Take two law firms with rich legacies, Sonnenschein Nath & Rosenthal and Denton Wilde Sapte, combine them under a new and unknown name, and launch them as a whole new worldwide brand—all within three months.

Solution

The creation of SNR Denton from its two legacy firms compressed the usual launch process to a fraction of its normal time. In the span of three short months, we guided the two firms—one based in the US and the other in the UK—through global brand positioning, and the creation of a new logo, new website, new ads, and new collateral materials. In other words, everything a major law firm needs—from a global advertising campaign to office signage to business cards—was produced from scratch and delivered on time.