Challenge

To sharply raise the visibility of a highly-respected, regional law firm, particularly among closely-held companies. To do this, a complete rebranding and integrated marketing effort was called for.

Solution

Known for its service above and beyond what would normally be expected of a law firm, we determined that stories of Prince Lobel’s attorneys “going the extra mile” would likely gain traction in the marketplace. The result was the “Exhibits” advertising campaign in both print and online media, an award-winning effort that more than doubled their market awareness from 19% to 41%, while tripling their market differentiation from 6% to 21%. Clients, prospects, and Prince Lobel employees remain delighted with the campaign.