Perspectives

Fostering the Creative Spirit

Many in-house designers may feel creativity challenged—especially within the walls of a law firm. Here are five suggestions for you and your team on how to fight the creative doldrums and produce more-inspired yet brand-compliant work. Download PDF

LMA 10 (plus 4 bonus) Tips for Better Branding

A list of 14 helpful tips on how to build a stronger brand for your law firm. The list ranges from how to take advantage of the tools you currently have to using basic principles of sound design. Download PDF

The Best Times to Advertise: 
Opportunities in a Down Economy

The economy’s in the tank. Budgets are being slashed. Marketing plans are being scrutinized like never before. And marketing professionals are asking themselves, with some trepidation, “When the executive committee interrogates me about our advertising program, what do I say?” Download PDF

Musings Behind a One-Way Mirror

On a regular basis, we have the privilege of sitting behind a one-way mirror at a market research firm to listen to the buyers of legal services. For a monetary incentive we are able to get General Counsel and C-suite executives from Fortune 100 firms to share their insights. Download PDF

Clear Writing Principles

Ever wonder if your writing is actually being read? Or if you are articulating your views clearly enough to your audience? Here are seven principles that can help you improve your writing and communication skills. Download PDF

How Web 2.0 Is Changing Business Development

The term “Web 2.0” means many different things to many different people. This article focuses on four key areas that are changing the ways we connect with each other and, increasingly, how we get information. Download PDF