Events

September 2009—Using several case studies from both large global firms and smaller regional practices, Right Hat President, Elonide Semmes, presented 10 very specific ways participants can maximize their marketing investment during her program, “Leveraging Your Brand Message and Investment (with shrinking budgets and less staff).” The session explored focusing on high-impact marketing activities; using digital branding to leverage the playing field; economizing on advertising without killing it; and creating memorable niche marketing programs.