Events
The Role of Print Collateral in Today's Technology Driven World
November 2011 - Right Hat Creative Director will speak on a panel at the November 3-4 LMA New England Annual Conference. The panel will discuss how law firms can improve client-facing materials to help impress, win over and maintain clients with physical marketing materials. The panelists also will look at how print marketing has evolved over time, how it is used most effectively, and how it can be used alongside online marketing campaigns. Full Event Description
Using Research to Stretch Your Marketing Budget
October 2011 - As the economy continues to force close scrutiny of every marketing dollar, the benefits of thoughtful market research in developing targeted strategies cannot be overstated. This luncheon panel will focus on these benefits, as well as practical tips for developing and implementing an effective research program. Topics covered will include: Independent primary research versus internally-conducted programs: advantages and disadvantages of each Differences between—and benefits… Full Event Description
E-Card Best Practices
Take advantage of the holiday season by sending a seasonal business greeting that reinforces your brand without missing the mark. Right Hat Creative Director Charlyne Fabi will join Vuture and Lexis Nexis to discuss best practices for e-cards on September 1. To register for the upcoming webinar, please visit www.EcardBestPractice.com. Full Event Description
2011 Association of Accounting Marketing Conference
June 2011—Right Hat will be exhibiting at this year’s Association of Accounting Marketing Conference, June 7–10 in Chicago.
2011 Legal Marketing Association National Conference
April 2011—Right Hat is proud to be a sponsor of the largest education and networking event for legal marketing and business development professionals. Be sure to stop by our booth at the upcoming Legal Marketing Association Conference in Orlando, April 4–6!
Maximizing Your Budget: Utilizing Research to Make Your Marketing Dollars Go Further
March 2011—In this recovering economy, understanding the benefits of market research and how it can help stretch your marketing dollar through focused, targeted marketing strategies is something from which we can all benefit. The program will focus on directing a market research project, including the value of working with a market research firm, as well as key ingredients that will ensure the project provides maximum benefits. Elonide Semmes, along with Allen Chichester, Chief… Full Event Description
Elonide Semmes Presents at the LMA Southeastern Chapter Meeting
January 2010—Even in good times legal marketers constantly confront the challenges of resource allocation. But in times like these, legal marketers are asked to make truly Draconian choices about marketing programs and priorities. As a result, the mission-critical role marketers play today involves evaluating marketing and business-development programs with a fresh eye, culling best practices to keep firms focused and well-positioned, and executing strategy with unprecedented… Full Event Description
“Leveraging Your Brand Message and Investment" Presented in Atlanta
October 2009—Elonide Semmes and Kimberly Bell, Director of Marketing & Business Development at McKenna Long & Aldridge, presented an updated version of Right Hat’s LMA Midwest Conference program titled “Leveraging your Brand Message and Investment” that highlighted Kimberly’s in-house experiences at the LMA Atlanta City Chapter Meeting. Full Event Description
Elonide Semmes Presents at the LMA Midwest Conference
September 2009—Using several case studies from both large global firms and smaller regional practices, Right Hat President, Elonide Semmes, presented 10 very specific ways participants can maximize their marketing investment during her program, “Leveraging Your Brand Message and Investment (with shrinking budgets and less staff).” The session explored focusing on high-impact marketing activities; using digital branding to leverage the playing field; economizing on advertising… Full Event Description
Right Hat Presents at Adams and Reese Annual Retreat
July 2009—Elonide Semmes, president of Right Hat, along with Norm Rubenstein of the Zeughauser Group discussed best practices in a down economy at the Adams and Reese partner retreat.
“Building Strong Brands” presentation at New York LMA Chapter Meeting
June 2009—The New York LMA Chapter presentation of “Building Strong Brands” included Right Hat President, Elonide Semmes, in its expert panel. The panel assessed the critical elements involved in or enhancing, a compelling, distinctive, and relevant brand or positioning. Topics covered included the objectives of a successful campaign and how to measure its results.
Right Hat Presentation for the Women’s Bar Association of Massachusetts
April 2009—Right Hat President, Elonide Semmes, spoke at a Women’s Bar Association of Massachusetts event titled, “Marketing in a Down Economy.” The event was focused on providing members tips for marketing themselves in a challenging economy. Elonide specifically focused on the topic of Developing Your Pitch.