Elonide Semmes is a seasoned strategist who relies on her entrepreneurial focus to produce results for clients. She founded Right Hat after spending more than 25 years helping professional service firms to better articulate their intangible value.
She provides a full range of marketing services—from strategy to creative implementation—for law firms, commercial real estate developers and other professional service firms. Elonide’s former professional experience includes:
- Founder and director of the Professional Services Practice at PARTNERS+simons, a Boston advertising agency
- Principal in the marketing design firm of Greenfield/Belser, where she oversaw many award-winning projects
- Marketing director at Arthur Andersen, where she worked on national product rollouts for Andersen’s financial consulting services group, their involvement with the White House Counsel on Small Business, and major initiatives in the healthcare industry
- Marketing director at Beers & Cutler, one of the largest independent accounting firms in the Washington, DC area.
Elonide is a frequent speaker. Her speaking engagements have included:
- Marketing That Matters, Law Firm Chief Marketing Officer Forum
- Building Brand Traction, Legal Marketing Association
- Advertising and Media Buying, Law Journal News Webinar
- Finding and Working with Lawyers on the Web, Legal Marketing Association
- Sales Training: Changing Attorney Behavior, Legal Marketing Association
- Ramped up Professional Services Marketing, Society for Professional Services Marketing and Association of Accounting Marketing
- Survival Skills for Marketing, The American Marketing Association
- Professionals Services Marketing and Recruiting: Finding the Synergies, Legal Recruitment Administrators Association
- Budgeting for Your Law Firm Marketing, Legal Marketing Association
- Marketing During a Recession, The Greater Washington Board of Trade
- Competing for Clients, Association of Accounting Administrators
- Communicating and Networking for Clients, Institute of Certified Public Accountants
- Marketing Your CPA Firm, Association of Accounting Administrators
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