They mean business
Our client, a commercial real estate firm,
had a compelling message: they work
only with tenants and they know how
space affects business performance.
We focused on showing their value as
strategic thinkers and moved the
conversation from square footage to
business benefits—clearly defining Cresa
from its competitors.
than face value
Rebranding the California-based
accounting firm, Armanino, took more
than just putting on a pretty face. By
delving into their business, we helped
clarify a message that communicated
value at every stage of a company’s life
cycle. Using strong infographics and
arresting imagery, the new brand is as
smart as it is visually compelling.
The Foley Hoag Foundation was
seeking a way to produce an annual
report with impact but not break
the bank. So instead of showing
photos of all their initiatives,
we decided to focus on one, and
let that tell the story for the others.
With only one photo shoot and
some creative design, the results
were colorful, bold, and rich.
Faced with the need to stand out in the crowded market for new recruits, we helped Fried Frank craft a two-prong messaging approach, dividing content between “The Life” and “The Work.”
This messaging, together with a fresh look and feel, was delivered via a distinctive, dual-cover brochure, as well as on a dedicated minisite.
Squire Sanders wanted a brand that
would take them around the world.
So we created a simple yet elegant look
that offered universal appeal and
facilitated implementation by their
various offices. As part of the brand,
images using a globe in unusual
contexts were developed to impart a
fresh twist to an often overused icon.
Preti Flaherty wanted to promote
their Climate Strategy group at
industry events by giving away
chocolate bars—and donating
one day of carbon offsets for each
bar. We designed the packaging
to communicate several messages:
the skills of the group, a carbon
offset, and a low-guilt treat.
It isn’t easy launching a worldwide
brand. It’s even more difficult to
do it within a compressed time frame.
But when Sonnenschein, Nath &
Rosenthal voted to combine with
Denton Wilde Sapte, the countdown
began. 90 action packed days later,
we’d created a whole new global
brand—bells and whistles included.
See the Work
Orlando, here we come...
Right Hat is getting ready for the 2014 LMA Annual Conference in Orlando from April 2-4. We love the energy and inspiration we get every time we attend, and invite everyone to stop by our booth to chat and reconnect! So...will we see you in Orlando? Tweet us @righthat or connect with us on Facebook to share your predictions.
And the Addy goes to...
Armanino! A big congrats to our client Armanino on their brochure's Gold Award win at the American Advertising Awards. The brochure also received a Judge's Choice Award and Best in Show.