Making it personal
Privacy and data security concerns are as topical as it gets, so our client Sullivan & Worcester created a series of online quizzes to raise awareness of the risk factors. Our job was to get people to take the quizzes. Our print and online ad campaign broke through the clutter, pinpointed legal needs, and above all drove traffic.
Hitting the target
As Phelps Dunbar expanded across the gulf coast, they needed new marketing materials to emphasize their deep knowledge and experience in the region. We began with a new positioning statement—Putting the Third Coast First—and followed with a complete award-winning rebrand, including a new website, e-alerts and proposal system.
See the Work
They mean business
Our client, a commercial real estate firm, had a compelling message: they work only with tenants and they know how space affects business performance. We focused on showing their value as strategic thinkers and moved the conversation from square footage to business benefits—clearly defining Cresa from its competitors.
than face value
Rebranding the California-based
accounting firm, Armanino, took more
than just putting on a pretty face. By
delving into their business, we helped
clarify a message that communicated
value at every stage of a company’s life
cycle. Using strong infographics and
arresting imagery, the new brand is as
smart as it is visually compelling. See the Work
Bringing it home
With an upcoming 25th anniversary, Grippo & Elden wanted to show their loyal Chicago clients some love, while at the same time emphasizing how deeply involved in the city’s culture the firm has been. We created an infographic-style timeline that combined 25 years of highlights for the firm and the city. The timeline was a winner with both clients and the advertising community, earning Grippo & Elden an American Advertising Award.
At your fingertips
BakerHostetler’s new website takes usability to a whole new level. We designed the site to highlight thought leadership on the homepage, utilize a mega-footer, and feature a robust dropdown navigation system that lets visitors find exactly what they’re looking for quickly and easily — which makes for happy visitors.
Finding Your Brand Voice
Has your firm found its brand voice? More importantly, is your firm brave enough to use it? If the answer to either of these questions is no, check out Elonide Semmes’ latest article for the Association for Accounting Marketing where she describes straigtforward steps for embarking on a rebrand. Share your branding experience with us on Facebook or tweet us @righthat.
Sullivan & Worcester Shines
A big congratulations to our client, Sullivan & Worcester, on their first place win at the 2014 National LMA Your Honor Awards. We are always happy to be acknowledged, but exceeding our client’s expectations is what truly excites us.