We wear many hats.
By looking at every challenge from diverse perspectives, we create original ideas that are right for your business.
A big differencein a short time
In two short years since Prince Lobel’s
re-brand and integrated marketing
efforts, the firm’s market awareness
doubled from 19% to 41%, and their
market differentiation tripled from
6% to 21%. A definitely recognizable
and marked difference!
See the Work
Inspiringleadership
The Girl Scouts asked Right Hat to create the third of their national Leadership Journey series: It’s Your World—Change It! By looking at the project from a girl’s point of view, we challenged ourselves with the lofty goal of empowering girls. The results were not only inspiring for the client and audience, but also for ourselves. See the Work
Guilt-free chocolate
Preti Flaherty wanted to promote
their Climate Strategy group at
industry events by giving away
chocolate bars—and donating
one day of carbon offsets for each
bar. We designed the packaging
to communicate several messages:
the skills of the group, a carbon
offset, and a low-guilt treat.
Quick change
It isn’t easy launching a worldwide
brand. It’s even more difficult to
do it within a compressed time frame.
But when Sonnenschein, Nath &
Rosenthal voted to combine with
Denton Wilde Sapte, the countdown
began. 90 action packed days later,
we’d created a whole new global
brand—bells and whistles included.
See the Work
No growing
pains here
Even in a down economy, Barnes
&
Thornburg was opening new
offices.
We created a branding
effort to
highlight this growth, as
well as
the hard work, operational
efficiency, and measurable value
that make
them stand out.
See the Work
Surfing the wave of creative buzz
Hostelling International wanted a
youthful, exciting way to draw
needed attention to their flagship
San Francisco hostels. We enlisted
illustrator Michael Wertz to
channel all that makes hostelling
fun and combined that with
a vibrant serigraphed production
to create a buzz-worthy poster.
Small budget,
big results
The Foley Hoag Foundation was
seeking a way to produce an annual
report with impact but not break
the bank. So instead of showing
photos of all their initiatives,
we decided to focus on one, and
let that tell the story for the others.
With only one photo shoot and
some creative design, the results
were colorful, bold, and rich.
Marketing
intelligence
Acritas wanted to showcase the depth
of their market intelligence but
without divulging too many actual
details. By using existing information
graphics, we transformed their data
into engaging visuals that provided
tangible examples of intangible
qualities such as acumen and insight.
See the Work
Right Hat President Recognized for Pro Bono Efforts
Elonide Semmes received the 2011 Pro Bono Leadership Award for her work to raise awareness about The Pro Bono Project through expanded marketing, communication and fundraising.
Two Sides of the Story
In developing recruiting materials for Fried Frank, our research found recruits viewed "Life" aspects, such as benefits and diversity, and "Work" aspects, such as compelling work and career development, equally important. Right Hat created a brochure with two front covers and a website with a split-screen home page to successfully tell both sides of their story. See the Work
 A Reference GuideTo marketing, design, web, advertising, and other matters. Download PDF |
 Branding Ideas + ObservationsBusiness development is about building relationships over time. And part of the challenge is maintaining a meaningful dialogue with your prospects.....More |
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Right Hat specializes in strategic brand consulting and design. We work with firms to create marketing programs that are memorable and transforming. Our work includes strategy, print, advertising, branding, interactive media, and websites. Find out what we can do for you. Contact us at info@righthat.com.
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